This is what happens when your booking system matches your brilliance, Reader. Subrina Kidd was booked and brilliant. A textured hair artist in high demand, she was attracting more clients than she could handle - but her systems hadn’t caught up. Her entire intake process was manual. Clients messaged her through WhatsApp, Instagram, SMS, email - even phone calls. There was no automation. No filtering. No buffer. Just her. Always on. Always adjusting and having to apologise when the schedule...
5 months ago • 2 min read
Hi Reader, You’re showing up.Your content’s connecting.Clients are saying yes. So… why does everything still feel like a scramble? The truth: visibility isn’t your problem.But structure? Might be. If you’re ready to feel more in control of your client attraction + onboarding journey, I’d love to invite you to my brand-new masterclass: 🌀 Less Friction, More Flow: How to Attract + Onboard Clients with Ease🗓️ Thursday 14th August at 2pm BST This isn’t a “get more leads” session.It’s a...
5 months ago • 1 min read
Greetings Reader, Today, I want to share a story. A few weeks ago, I took myself on a solo dinner date to Wahaca. I walked in off the street, ready to relax, eat good food and enjoy a bit of time to myself. But the experience I had? Mate! The first words out of the host’s mouth weren’t “Welcome” - they were “Just so you know, the kitchen closes in five minutes. You’ll need to order quickly!” Then she walked off. Erm… not exactly a vibe. And definitely not welcoming. Still, I decided to stay...
5 months ago • 2 min read
Reader, it’s Good Friday.Most people are sipping wine or sitting in traffic trying to get to someone they love. You?You’re checking your inbox “one last time.”You’re clearing your head. Tidying your systems. Making it easier to finally relax. Except… you won’t.Because it never ends, does it? You didn’t start this business to work on bank holidays.You didn’t build your client base so you could resent them quietly from your phone on the sofa. This isn’t about boundaries.It’s about...
8 months ago • 1 min read
Hey Reader, The Drunk Biz Bestie had her say.We laughed. We raged. We called out the chaos.And if you saw yourself in it? That wasn’t an accident. Because here’s the real truth behind the series:It was funny because it was familiar. And it stung because it was true. You’re not falling apart.You’re holding it all - flawlessly, publicly, professionally.But if we’re honest? It’s heavier than it should be. You’re booked.You’re trusted.And you’re low-key managing a level of complexity that most...
8 months ago • 2 min read
So, your marketing and reputation stay winning; you’ve landed a dream client. They said yes. And now? You're diving into Google Docs, email templates, links, project management tabs - trying to piece together a “process.” It’s not a disaster, Reader. But it is draining. It takes time. It feels messy. AMPLIFY’s second pillar, ACQUIRE, fixes the scramble. From inquiry to onboarding, we streamline the steps so it’s seamless for them and sustainable for you. You’ll never second-guess “what do I...
8 months ago • 1 min read
You’ve got no shortage of clients Reader, You’re magnetic. People are watching, clicking, and converting. But let’s not lie: you’re also the engine powering every single one of those conversions. No visibility = no leads. No content = no pipeline. No YOU = no momentum. You’re attracting dream clients - but it’s still costing you everything you’ve got. AMPLIFY’s first pillar, ATTRACT, is where we flip the script. We make client attraction steady, simple, and less about your constant output. We...
8 months ago • 1 min read
Hey Reader! BABE. LISTEN.You didn’t invite me. I know.You didn’t consent to this.But I’ve hijacked your inbox anyway - because someone had to say it: Your business looks polished.The brand? On point.Clients? Obsessed.But the backend?It’s giving “don’t open that cupboard” energy. 😬 Let me introduce myself properly.I’m your Drunk Biz Bestie - Cyd's no-filter associate, fuelled by rosé, sass, and a strong belief that your brilliance shouldn’t be buried under admin chaos. I’m here because Cyd’s...
8 months ago • 1 min read
Hey Reader, Did you catch my video case study with Maurice Cunningham a couple of weeks ago? We had a great conversation and he shared some real gems on how his business landscape has levelled-up, since our work together. This time, I’m speaking our longest standing client, Gary Younge. Professor of Sociology at Manchester University, award-winning Author of multiple books, holder of the 2023 Orwell Prize for Journalism, broadcaster and co-host of the Over the Top, Under the Radar podcast,...
about 1 year ago • 2 min read
Have you ever wondered what it takes to run a smooth, experience-focused business that you can operate from anywhere, Reader? Well, I’ve got something special for you! I’m excited to share, that I'm hosting a live video case study where I’ll be chatting with one of my clients, Maurice, who runs successful events, video production, DJ and sound hire business, One Nation Experience. Together, we completely transformed how he manages both the service provider and client experiences - and how...
about 1 year ago • 2 min read